Kim Kardashian The Hottest Celebrity Talks

It is the season to start working on your tan. And who better to help you than those quintessential and always sun-kissed California girls,the Kardashians?Despite the lawsuit woes they’re having with their Khroma makeup collection,the Kardashians are expanding their reach into the beauty industry.They’re launching a collection of self-tanners this April called Kardashian Sun Kissed.The five piece range will be carried exclusively at Ulta and retails for $12.99 to $19.99. It’s a three step system,featuring an exfoliation or color maximizing product,the actual tanner itself,and a tan extending product.

WWD hopped on a call with the enthusiastic Kardashian sisters to chat about the new line.“I think tanning has really been a way of life for all of us,living in California,”Kim Kardashian told the trade.“Especially,more recently,the need for sunless tan.When I travel,the one thing that makes me feel alive whether or not I have makeup on is a tan,especially in my face.When you travel,you can’t just go lay out.”But while Kim seems to understand why sunless tanners are arguably safer than the real deal or a fake bake,she admits she still uses tanning beds.

I do like regular tanning because I have psoriasis,and the tanning beds are particularly good for that,”Kim continued.A quick peek on the Mayo Clinic’s website confirms that UV rays,from the sun or from artificial means, are indeed a treatment option for psoriasis.However,The National Psoriasis Foundation does not support the use of tanning beds as a method for treatment,as most tanning beds only use UVA light,not the beneficial UVB light.

“[We] came up with something that is still good for your skin and healthy for you;everything is paraben- and sulfate-free,”Kourtney said.“We love beauty and fashion,but making sure we’re taking care of our bodies is crucial to us.”Industry sources are predicting that the Sun Kissed line could sell $10 million at retail.